Advertising Your Local Business on Waze

Starter, Plus, and Brands

Waze ad solutions for businesses of all sizes. These solutions include Starter, for small and medium-sized businesses looking for a more affordable option, and Plus, an option for chains, franchises, and national brands seeking localized campaigns. Brands, an ad solutions for large brands.

Starter

What it is
Starter is an ideal self-service solution for local businesses typically with fewer than 10 locations, looking to drive in-store traffic with their Pin on the map.

What it includes
Two ad formats: Branded Pins and Promoted Search. Starter also offers geographic targeting, email support, and easy self-service sign up at waze.com/business.

Price / billing
This package is our most affordable solution, with daily minimums to fit any budget. Billing is by credit card only, and there is no commitment—you pay as you go!

Plus

What it is
Plus is Waze’s premium mid-market solution for regional chains, franchisees.

What it includes
This package offers the same benefits as Starter, as well as Zero-Speed Takeover, geographic targeting, and time scheduling.

Zero-Speed Takeover
The Zero-Speed Takeover feature is highly effective at driving new customers to your business. There are even more benefits of Plus’ add-on features, including the option of displaying additional locations and an Always-On function to reach more users and drive in-store traffic.

Price / billing
You control your budget. Budgets range between $169 to $1,000/day based on the number of store locations and business goals.

Ad Formats

Branded Pins

Branded Pins increase location awareness of businesses along or near drivers’ routes.

Promoted Search

Offered in tandem with Branded Pins, Promoted Search includes your business name, logo, and address, and helps you stand out on a crowded route!

Zero-Speed Takeover

Zero-Speed Takeover reaches more Wazers and increases navigations to your business locations

Common Questions

How much does it cost to advertise on Waze?

The branded pins serve up along the driving route. Waze will charge for the ads based on a cost-per-thousand impression (CPM) basis.

How do I advertise on Waze app?

1. Start as little as $2 per day. Decide how much you want to spend for every thousand impressions.
2. See real-time results. Track your campaign success through our real-time dashboard.
3. No commitment. You can adjust your budget or pause your campaign at any time.
Choose your way to pay. We accept major credit cards.